Permanent   •   Decentralized  •  Internationally Enforceable

The Socially Conscious Marketplace For Artists & Collectors To

Fully Monetize NFTs Through Copyright.




Get 25% Off When You Pay Using $HUP.



✔  $HUP (aka HUP.LIFE) is building HUP.MARKET, the socially conscious NFT Marketplace for artists and collectors to authenticate their art, find copycats online, and buy, sell, and license them through their copyright as Copyright-Enabled NFTs (ceNFTs)™, while complying with international copyright and securities law. And while helping to save capybaras at the same time.

✔  $HUP solves the NFT Permanence Problem and hosts metadata and multimedia files through a Decentralized, Resilient File Hosting Protocol - through our partnerships with ETHO Protocol and Flux.

✔  $HUP lets you make your NFTs work for you. Copyright owners can earn $HUP by licensing art to: Art Galleries, Live Broadcasts, Metaverse Parties, Advertisers, and more.

✔ $HUP is the fuel of HUP.MARKET, and donates 5% of NFT Sales & Licensing Deals to a broad-based cause selected by artists at the time of minting, and artists are rewarded 5% of Secondary Sales & Licensing Deals.

✔  $HUP Has Probably The Best Tokenomics You've Never Seen™,  including an 8% fee on every token purchase, sale and wallet transfer:

2% is a
utomatically and proportionately rewarded to all $HUP holders.

2% Is burned forever.

2% is converted to liquidity.

and 2% is sent to a charity wallet for capybara-related causes.


$HUP is Now LIVE on PancakeSwap 📝 Contract Address:
🔐 Liquidity • Locked for 6 Months • Address of Proof:

We're Setting The Standard for Socially Conscious Token Projects.

Liquidity: Locked.
Rug Pull: Eliminated.

 At launch, liquidity for PancakeSwap will be personally funded by our CEO and time-locked for 6 months. And we'll publish the time-lock contract address, so you can be certain we can't rugpull you -- even if we wanted to.

Anti-Whale Dumping Mechanisms.

Wallets that reach a threshold of 0.25% of total supply (minus tokens auto-burned) can only sell their holdings after 24hrs, and then only up to 10% per day until under the threshold. Because we're here to save the world and have some fun - not speculate and day-trade.

  Two Officially Commissioned Audits.

We're so confident of our clean, rug-proof code that we've comissioned and passed audits from TWO of the industry's leading smart code auditing firms: CertiK & HAECHI.

Haechi & CertiK Audits:
✓ Passed & Re-Deployed

Fair Launch.
Zero Pre-Sale.

Pre-sales are unfair. We believe in fair launches, which is why we releasing $HUP on PancakeSwap for a tiny initial per token price - enabling anyone to buy 100s of $HUP at once.

PancakeSwap Fair Launch
✓ June 15 2021

Community Airdrops & Bounties.

A chunk of our total supply is set aside to reward community members who contribute to the HUP.LIFE Eco-System - as well as to airdrop $HUP to holders of tokens of value-aligned projects.

✓ 4 Pending Distribution

High-Yield Staking Opportunities.

The emergence of yield farming clones bringing little value to staking led us to make a deliberate decision: We'll only seek listings on established high-yield staking platforms instead of making our own, and only choose partners that share our goal for a better world.

  Staking Launch (Anticipated):
August 15, 2021

Democratic Community Governance.

Through our proposed HUP.VOTE™ platform, every holder gets to vote to decide platform features and the cause that receives each month's accuulated charity wallet funds. That's our 1 Wallet, 1 Vote Communty Governance Model.

1st Vote (Anticipated):
August 15, 2021

 Extra Rewards for Monthly Holders.

Hold $HUP monthly to earn exclusive rewards, such as live capybara parties. And to celebrate our launch we're rewarding long-term holders with one-of-a-kind capybara art NFTs upon platform launch.

1st Capybara Party (Anticipated):
August 15, 2021

Bringing Transparency To Project Token Split Structures

$HUP provides transparency to our community that is unprecedented in blockchain projects.

Community members can view the twelve specific, team-managed wallets, and and stay on top of all crypto funds moving in and out of the project.

Initial Liquidity for PancakeSwap (20%)
(Note: Figure Includes Approximately 28T Tokens Burned + 14T Tokens Added to Charity Wallet)
Research & Development (10%)
Marketing (10%)
Ongoing NFT Platform Expenses (Storage, Rewards for Consensus Mechanism, etc.) (10%)
✅ Leadership & Advisors (10%)
Legal & Regulatory Compliance (10%)
Airdrops & Bounties (7.5%)
Farming and Staking Rewards (7.5%)
✅ 1:1 Capybara Art NFTs For Early Adopters (5%)
Liquidity for Other Exchanges & Platform Listing Fees (5%)
Admin, Misc, and Reserve (5%)
🎗Charity Wallet

*Figures subject to change.

Laptop displaying man feeding capybaras

Virtual, Livestream Capybara Viewing Parties

All holders of $HUP tokens throughout an entire calendar month will get access to a special link the following month for a live, virtual capybara viewing party where community members can  meet capybaras from the comfort of their own home and ask caretakers any questions they have!

If the organization has its own wallet that members of the public can donate to, we manually verify it beforehand and prominently display it as a QR code on the livestream for community members who feel like giving even more!

The Platform That Changes Everything.

HUP.MARKET NFT Marketplace
For Artists & Collectors

• 🖼 🎨 📝 •

DISCLAIMER: Digital currencies, the blockchain, and non-fungible tokens (NFTs) are rapidly-developing technologies, and laws and regulations in jurisdictions across the world have not kept up with these technological advancements. The following information is based on the Team's understanding of the current state of law in respect of these technologies. Please note that since these are rapidly-developing technologies, the laws, regulations, and interpretations in respect of them may change at any time. Therefore, any assumptions made by the Team in any of their statements are subject to interpretation and enforcement by jurisdictions around the world and each of their  applicable adjudicative bodies which may change without notice. The information contained on this website may become invalid in whole or in part at any time. You should not rely on any information contained within this website as legal advice or as a professional legal opinion, and always conduct your own independent research prior to . Please read the Risk Disclosure and Legal Disclosure in the footer of this page.

The Challenges With Current Marketplaces

Non-fungible tokens, or NFTs, have taken the world by storm.

At its core, an NFT is a hash, or a unique string of letters and numbers, representing an asset that can be transferred from one digital wallet to another - the movement of which is mediated through an immutable, distributed ledger called the blockchain.

The traceable nature of an NFT and the resilient nature of the blockchain makes it a new favourite for digital artists who wish to publish their works online and sell them in a way in which provenance and chain of custody can be unfallably tied back to them - a welcome update from the antiquated system of paper-recorded provenance for physical artworks that dominated professional art dealing of prior decades.

Currently, artists must upload their image files of their art through centralized platforms like OpenSea or Mintable, which "mints" the item to the blockchain, before enabling the artist to sell that non-fungle token to the general public - taking value from the fact that the NFT contains a hyperlink to a meta data file - in itself containing a reference to further hyperlink to the image file of the artwork that NFT is supposed to represent - both hosted by the platform on the "normal", non-decentralized world wide web. In order to promote scarcity, most artists only mint one NFT for each particular work they create, called 1:1 editions.

But significant problems continue to plague both artists and collectors on current platforms that facilitate NFT sales, significantly hampering the ability of artists to unlock the true potential of NFTs:

❌ Artists typically don't get compensated for any subsequent 3rd party sales of their work.
❌ NFTs don't transfer the copyright of the underlying art to the buyer.
❌ Buyers can't tell if they've bought a ripoff of existing art until it's too late.
❌ NFTs aren't conducive to decentralization, permanence and file resiliency: They contain a hyperlink to a meta data file, in turn referencing a hyperlink to an image file of the underlying art work and an image file, often centrally-hosted and resolvable through a top-level domain - making it vulnerable to attacks, outages and takedown notices

But that's where we come in to fundamentally transform the value of NFTs.

How HUP.MARKET Is The Solution

That's where HUP.MARKET, powered by $HUP, comes in.

HUP.MARKET is the world's first platform enabling socially conscious artists and collectors from around the world* to mint, buy, sell and license Copyright-Enabled NFTs (ceNFTs) through a framework complying with international copyright law and securities law.

5% percent from every sale, secondary sale and licensing deal of a work is donated to a charitable organization selected by the artist at the time of minting. And 5% of every secondary sale and licensing deal is rewarded back to the artist.

Here are just 5 reasons you should consider minting a ceNFT instead of an NFT if you are a visual artist:

✅ Artists get a cut of future re-sales and licensing deals by subsequent purchasers.
✅ ceNFTs transfer the full bundle of copyright to purchasers (symbollized through a secondary marker token of an NFT that we call its 'Ghost NFT').
✅ Art minted as a ceNFT runs through 2 layers of validation to determine authenticity and originality: a robust image recognition engine and a consensus mechanism in which users can provide evidence of infringement.
✅ The hyperlink contained in a ceNFT to metadata is resolved through our own TLD on a decentralized, blockchain-based alternative Domain Name System (DNS), in addition to being accessible on the world-wide-web through the regular world-wide-web.
✅ That metadata file is hosted on a decentralized, immutable cloud file system facilitated by blockchain technology, with tens of nodes pinning the file at once, promoting redundancy and ensuring NFT permanence. The image file depicting the work of art is also uploaded to Arweave as a permanence safety net.
✅ Artists can sell the ceNFT without transferring the Ghost NFT if they wish to retain copyright - and can then licence it to 3rd parties using our licensing module built on Ricardian contract design principles.

And we believe we're the only project with this solution.

You're probably wondering what type of art is allowed to be minted and sold on HUP.MARKET.

Artists can mint original, digital visual works - static or moving up to 30 seconds - as long as they do not contain certain elements, including text, audio, cinematography, architecture, trademarks, elements confusingly similar to trademarks, or depictions of any 3rd party individuals or characters. Artists must also confirm the work has not been made under employment as a 'work for hire' and that neither they nor any third parties have ever published the work or previously made it available to the public  - whether online or in any jurisdiction.

The Marketplace Experience Flow


Let's take a look at our basic user flow of our platform to identify how we weave our unique solution together.

1. First, an artist visits HUP.MARKET.

2. The Artist clicks on "MINT" and connects their BSC-compatible wallet through Metamask - no email or password password required.

3. Identity & Nationality/Residency Verification. The Artist verifies their identity through a non-custodial, 3rd-party identity verification mechanism such as Blockpass. The person confirms their nationality and residency and that they are not a national or resident of any other jurisdiction.

4. National NFT Pre-Launchpad. The Artist is redirected to what we call a "National NFT Pre-Launchpad" - a website that is specific to their nationality. Let's take the example of a Canadian artist. They would be taken to hupmarket.ca, which uses the Canadian top-level .ca domain and is hosted by a network of nodes - all situated in Canada - that are part of a decentralized, resilient cloud file hosting system. And don't worry - just like HUP.MARKET, access to the National NFT Pre-Launchpad will also be resolvable through a decentralized DNS/domain name service facilitated by the blockchain using a similar domain and TLD.

The platform will be geo-blocked such that only visitors from Canadian IP addresses (excluding IP addresses known to be used by VPN and other similar bypass services) will be able to enter. Every time the Artist seeks entry to the National NFT Pre-Launchpad, they'll need to confirm that their residency and nationality status haven't changed. Users (non-artists) that are residents of the jurisdiction are permitted to enter the Pre-Launchpad and exusively browse the listings of works by artists from their country - and take an exclusive 30-day sneak peak at the work before it becomes available on the broader HUP.MARKET platform to visitors from over 90 countries from around the world*.

5. Uploading the Artwork. Minting will occur when the artist uploads the image file to the Platform. The artist will confirm they were in that jurisdiction when they created the artwork, and a cursory algorithm-based image recognition check determines whether the work or any of its parts have appeared online previously. Any uploads that meet the algorithm's threshold of a match will not be permitted to be uploaded. Artists can request a manual review which will be sent to our Compliance Committee made up of profesionals with regulatory compliance backgrounds.

6. Minting the ceNFT. If a work passes the cursory image recognition check, a Copyright-Enabled NFT (ceNFT) is created on the BSC blockchain which contains a hyperlink to the work's listing page on its respective National NFT Pre-Launchpad, resolvable through the centralized ICANN top-level domain (.ca, .co.uk, .jp, etc.) as well as the decentralized DNS service.

7. 30 Days on the National NFT Platform. For the next 30 days, the work is displayed exclusively on the National NFT Pre-Launchpad. This is to comply with the Berne Convention, an international agreement which requires that a work be "first published" in a signatory country for 30 consecutive days without publication in any other country, so that that country can be deemed the work's sole "country of origin" - to the exclusion of all other countries.

8. The National Experience. Browsers (what we can non-artist users of HUP.MARKET) can create a profile on HUP.MARKET. Simiiar to artists, they will also have to verify their identity via Blockpass and confirm they currently reside in that jurisdiction. The Browser will be taken to their National NFT Pre-Launchpad, where they must confirm every time they attempt to enter that they reside in the jurisdiction. This is so that we can take an approach consistent with all leading interpretations of international copyright law, including the restrictive 2012 United States Court of Appeals landmark decision of Kernel vs Mosley.

9.  International Consensus Mechanism Validation & Going Live. After 30 days the work will be published on the internationally-accessible HUP.MARKET platform. For a period of up to 3 days after a work is added to HUP.MARKET, Browsers from over 90+ countries can submit evidence that the work infringes the rights of 3rd parties. The Consensus Mechanism then determines whether to confirm that finding. The work's listing is not completely removed and 404'd, like it is on OpenSea and other platforms when they receive DMCA notiecs, except that access to the image file on our platform is disabled in order to comply with the US DMCA Act while retaining the blockchain principles of permanence and immutability that many of the major NFT platforms have sadly neglected to take into account with the design of their offerings. The DMCA notice will also be posted to the page as well as any counter-reponses by the work's uploader.

10. The Ghost NFT. At this time another non-fungible token called the Ghost NFT is minted to BSC. A Ghost NFT represents ownership of the entire bundle of copyright of the art underlying a ceNFT. If a particular wallet holds both a ceNFT and its corresponding Ghost NFT, that entity is deemed by the blockchain to control both the ceNFT and the underlying bundle of copyright of the artwork the ceNFT represents. The Ghost NFT contains a hyperlink to a metada file containing the address/hash of the corresponding, previously-minted ceNFT, details of the artist and the work's country of origin, and a hyperlink to an immutable image file depicting the underlying artwork - all on a decentralized, resilient, cloud hosting system.

In order to introduce a back-up safety net of permanence, the hyperlink will be appended with a query string displaying the Arweave hash of the image file.

When a user visits a particular item's listing on HUP.MARKET, they are encouraged to copy down both the Original NFT address as well as its Ghost NFT address, in order to determine whether the holder of the Original NFT also holds the Ghost NFT - in case the listing ever goes down on HUP.MARKET for any reason.

The Ghost NFT contains sufficient information to always determine what underlying artwork the NFT is associated with.

This is in contrast to NFT platforms that offer IPFS uploading of art image files. This 'solution' is deficient because those files aren't actually permanent. For instance, IPFS nodes are subject to DMCA notices that would require NFT platforms to take down infringing images from any node they control - which would make it inaccesible to other IPFS nodes, since all they do is relay/amplify content hosted and not removed from the uploading node, and thus makes any claims of IPFS' permanence moot. Pinning 'solutions' like Pinata are also subject to DMCA, destroying the illusion that IPFS independently provides NFT permanence.

11. Licensing Module. An exciting part of our platform is our Licensing Module, which is built on Ricardian contract design principles and allows an artist (or a work's subsequent copyright owner) to licence the copyright of the underliying art, on a non-exclusive basis, to interested third parties. The Licensing Module will enable prospective licensees to submit requests for particular works. Some of the variables the system will parse include proposed date of use, length of use, geographical scope, form of medium, proposed total price payable, as well as any other relevant terms which may be negotiated between the parties such as renewal options, liquidated damages, and arbitration or alternative dispute resoluition mechanism.

Licensees will not be able to further licence those rights to a sub-licensee and must use the work for their own purpose as provided by the licensing deal arranged through our Licensing Module. This is because otherwise such a situation could be deemed to be a security or investment contract in the hands of the sub-licensee depending on the terms of the agreement between the partes.

12. Disputes. Whether as between two parties that are already members of the HUP.MARKET platform or as initiated by a third party, we intend to provide virtual, AI-facilitated mediation sessions between parties at no extra charge as an alternative to launching lawsuits - which we all know can get expensive fast. In the event a resolution is not reached, parties are provided with access to our directory listing of lawyers and adjudicators with copyright experience that conduct New York Convention-compliant arbitrations, so that any decision is enforceable in more than 90 jurisdictions around the world*. Professionals (lawyers and arbitrators) that accept $HUP as payment will be listed at the top of the directory, as our treat to them!

13. Off-Chain Transfers and Licensing. As a general rule for the Terms of Service, an artist (and their work's subsequent copyright owner, if any) will not be permitted to conduct any off-chain licensing arrangements. This is to ensure the integrity of the information on HUP.MARKET and minimize the "garbage in, garbage out" problem. This will also promote use of the Licensing Module, which through Ricardian contract design principles will have the flexibility to facilitate the broad array of variables often present in real-world copyright licensing contracts. If it is determined that an off-chain licensing or copyright assignment has occurred, the listing page for the item will remain up on HUP.MARKET but a warning will be placed on the listing and all pages that contain the work's ceNFT or Ghost NFT address/hash. NOTE: Copyright owners are responsible for uploading a copy of any legal notices they receive and a copy of any legal notices or court actions they have initiated against 3rd parties. These records will become part of the ceNFT's listing page on HUP.MARKET so that prospective purchasers (or licencees of the underlying art work) can use that information to help them make an informed decision.

14. Enforcement. Similar to the service offered by Pixsy, our Enforcement Module will utilize a continuously-running image recognition algorithm and notify the copyright owner of potentially infringing uploads on the internet, as well as generate country-specific "DMCA" notices based on templates developed by our compliance team. HUP.MARKET will automatically track any detections copyright owners have submitted a DMCA notice about, and will update them when the particular host has removed the infringing content.

Creative Commons License Wizard

But to some, it's not all about the money.

If the artist intends to allow the general public to remix their work, the platform has a Creative Commons License Wizard that allows artists to easily determine the Creative Commons licence that corresponds with the rights they wish to grant to the public.

The appropriate Creative Commons license, as well as the conditions imposed on those that wish to remix/reproduce the work, are prominently displayed on the item's listing page in plain English so that members of HUP.MARKET know exactly what they can and can't do with the work. If the Creative Commons Licence selected by the original artist so permits, community members can remix the work and even mint the work... creating an endless feedback loop of art that can be minted and sold as ceNFTs on our platform!

HUP.MARKET will also feature granular sort and filter options allowing community members to search for works according to Creative Commons License types, for example, works that can be re-mixed and then commercialized as its own ceNFT - which will drive the growth of visual artists participating in the NFT world.

Fees A.K.A. How We Make Money

Fees suck so we made things sweet and simple.

Artists will pay an affordable per work minting fee, the intent of which is to cover any $HUP that may be subsequently rewarded to Evidence Providers and Voting Browsers who provide or vote on evidence that the uploaded work infringes a 3rd party's copyright, as well as any associated hosting and blockchain costs.

Purchasers and Licensees of ceNFTs will pay a fee on every transaction. A portion of the fee from the first purchase will be used to fully reimburse the artist's minting fee :)

All transactions on the NFT platform will be transacted with $HUP. None of the 8% taxing mechanisms found in the HUP.LIFE smart contract are applied, since it is considered a $HUP to $HUP wallet transfer.

Plus, since we live on Binance Smart Chain, gas fees are almost non-existent.

We also intend to facilitate an online directory through which community members can easily browse for experienced lawyers and adjudicators to enforce their rights in respect of an ceNFT via alternative dispute resolution (ADR) mechanisms, such as mediation - followed by arbitration if unsuccessful.

Lawyers, mediators, and arbitrators who wish to be placed within the top section of the directory and charge in currencies other than $HUP will be subject to a listing fee. A particular section of the directory will be geared towards facilitating New York Convention-compliant arbitrations and will list lawyers and arbitrators who have experience in that area.

Built on Community Governance

We want to build the platform from scratch - no copy & paste cloning laziness - and intend to deploy novel and meaningful features requested directly by our community and voted on via our novel 1 Wallet, 1 Vote community governance framework.

Launch Details

A month prior to our anticipated beta launch of HUP.Market, we intend to deploy the National NFT Pre-Launchpad for Canada, enabling Canadian visual artists to mint their work, initiate the authentication process, and publish their works so that users who confirm with us that they are residents of the country can exclusively view the works for 30 days before they get transferred to the wider network HUP.MARKET platform.

Upon beta launch, we intend to deploy National NFT Pre-Launchpads for additional jurisdictions so that artists in countries around the world can mint their works as ceNFTs. And we intend to use our community governance mechanism prior to launch to garner community feedback with respect to which jurisdictions we should deploy National NFT Pre-Launchpads to, subject to additional considerations by our team leadership, such as the extent it would empower artists in that jurisdiction and any relevant jurisdiction-specific compliance matters.

Remember, after 30 days, a work moves from its respective National NFT Pre-Launchpad to the general HUP.MARKET Platform and a Ghost NFT is created, identifying ownership of the copyright and creating a link between the ceNFT and the image file of the art it represents. Best of all, collectors from around the world* can browse, comment on, and purchase ceNFTs from the HUP.MARKET platform.

NOTE: In Order To Enter And Use The HUP.MARKET Platform, You Must Hold Some $HUP In Your Wallet.

...And In Line With The Democratizing Power We Know The Blockchain and NFTs Can Foster, Any Amount of $HUP Will Suffice.
Psst... Are You Into Law?

Are you into law?

Let's do a deep-dive into the complexities of international copyright law and international securities laws and how they apply to NFTs.


A Primer On The International Law of Copyright and Securities

Issue A: Getting 'Berned': International Copyright Law and NFTs

The Berne Convention for the Protection of Literary and Artistic Works is an international agreement signed by many countries around the world establishing a binding framework on how to enforce a range of cross-border copyright legal issues.

A big problem is that the text of the Berne Convention hasn't been updated for decades, and efforts by some of the countries that signed it (called signatories) to propose language recognizing the digital and Internet-connected nature of many artistic works have failed - rendering it an arduous task to this very day to attempt to reconcile the text of the Berne Convention - last updated in September 1979 - with digital works built on new-fangled technologies that once published online can theoretically be accessed by computers in every Internet-connected country.

That's a big problem, because the Berne Convention requires signatories to grant the same copyright protections it provides its nationals to artists of works that some other country - and not itself - is deemed the "country of origin" of, and signatories cannot impose "formalities" on non-domestic works, including mandatory registration.

Therefore, the recognition of rights that signatory nations are required to provide to copyright owners without formalities hinges on whether the jurisdiction in which enforcement is sought is a "country of origin" of the particular work or not.

Signatory countries must provide copyright protection to works they are not a "country of origin" in respect of, for at least the period of time of protection that the work's "country of origin" provides to its nationals. Per the Berne Convention, this period must be at least the length of death of the artist plus 50 years, although many countries have set the term longer.

Thus, it is vital to accurately ascertain a work's "country of origin", since under the Berne Convention it is determinative of the extent and length of time, if any, a copyright owner can seek enforcement of their copyright in jurisdictions foreign to theirs that are one of the 170+ signatory countries.

In a nutshell, the Berne Convention states that the country of origin is determined by the jurisdiction in which the work had its "first publication."

If a work itself is first made available through the Internet then every such country would be a "country of origin," and thus hey protections afforded by the Berne Convention to copyright owners would be moot and non-enforceable since signatory countries need only provide such protections when they are not a "country of origin" in respect of the work in question.

That's led to problems such as the "country of origin conundrum" which basically states that it's impossible to truly determine a work's country of origin if it's initially released through the Internet since it can technically be accessed by any device around the world that has Internet connectivity. To complicate matters even further, one leading interpretation looking into that particular issue determined that if a digital-only work is first made available virtually across the Internet, it has not actually been legally "published" according to the Berne Convention (Article 3(3) to be exact), and thus had not had its "first publication," and under the rules of the Berne Convention, the country of origin is actually the country the artist is a national of. And, it follows in the Berne Convention, if an artist is not a national of a signatory country but is a habitual resident of one, they are considered nationals of that country.

The Berne Convention says that for works first published simultaneously in several signatory countries, the country of origin is the country with the shortest term of protection - even though there are dozens of countries that have is its term of protection the minimum length of death + 50 years, making this determination impossible for works first published to the world-wide-web.

If a work is simultaneously published in a signatory and non-signatory country, then it is considered first published in the non-signatory country.

Oh, and if a work is first published in one country, but then published in another country within 30 days, both of those countries are determined to be a country of origin with respect to the work.

Not confusing in the slightest, eh?

And since NFT Platforms do not typically disclose information with respect to the artist's nationality or country of habitual residence on its platform - especially in respect of when the artwork was created, determination of the underlying works' Berne Convention "country of origin" is non-determinable. Other curveballs include ensuring the solution complies with the WIPO Copyright Treaty which was signed in 1996 and whose signatories agreed to a right to make their work available, as well as various sub-rules and issues that arise in the Berne Convention when a work has multiple co-authors, and also special rules in respect of particular types of artistic and literary works, namely works of a cinematographic, audiovisual, or architectural nature.

Without these issues being solved, creators and copyright owners will not be able to adequately obtain, let alone enforce, the comprehensive and practically-worldwide protections the Berne Convention provides, but at HUP.LIFE we just knew there had to be a better way.

Thus, an NFT marketplace that seeks to facilitate the transfer of a work's copyright alongside an NFT that represents the work, must aim to address the relevant provisions of the Berne Convention.

Issue B: Getting 'Howeyed': The Issues With Making Profit Off A Common Enterprise Through The Managerial Activities OF Third Parties, Making Profits Through Fractionalization and Adding NFTs and Copyright To The Mix

Entrepreneur William John Howey and his companies were prominent fixtures of Florida from 1907 and forward. Howey owned large tracts of land in the state, keeping half for his company's own use and selling the other half via real estate contracts to investors. He built a hotel to wine and dine potential investors into purchasing real estate contracts, whereby lots were divided up and conveyed to each purchaser via a warranty deed upon payment in full. The best of these deals seemed to be the service contracts Howey was providing. A purchaser of the land could lease the land back to Howey's service company which would tend to the land, and harvest and pool the produce before it being sold. Although they could have not hired company or hired a third party service company, that almost never happened because they trusted Howey the most.

After Howey's death, the Supreme Court ruled that these arrangements are actually securities under the Securities Act. Part of the judgement reads:

"In other words, an investment contract for purposes of the Securities Act means a contract, transaction or scheme whereby a person invests his money in a common enterprise and is led to expect profits solely from the efforts of the promoter or a third party, it being immaterial whether the shares in the enterprise are evidenced by formal certificates or by nominal interests in the physical assets employed in the enterprise."

"The test is whether the scheme involves an investment of money in a common enterprise with profits to come solely from the efforts of others. If that test be satisfied, it is immaterial whether the enterprise is speculative or non-speculative or whether there is a sale of property with or without intrinsic value."

Why is it important to determine whether something is a security? Because if it is a security, prior registration with the SEC would have been required unless they took umbrage under a number of limited exemptions the SEC has set up.

The Howey Test to determine whether something is a security, couple with the requirement to register a security, have both lasted the test of time in the United States, and the Howey Test is now enshrined into US securities law - and the SEC applies it to digital assets just the same as the physical equivalent.

In 2019, the United States Securities Exchange Commission released a comprehensive framework outlining more than 30 considerations when evaluating whether a digital asset sale is an investment contract, and therefore a security, under the Act. While they focused on virtual currency tokens, it applies just the same to NFTs and visual art. The Framework focusses on factors related to reasonable expectation of profits from the efforts of others, particularly looking at the extent of reliance on the efforts of others.

One significant activity taken place in the crypto industry are platforms that purport to sell a "fraction" of a piece of an NFT, or more accurately a particular percentage of profit arising from the work. This is called "fractionalization" and when the profit is generated solely through the managerial activities of others (such as if the piece is promoted and exploited for the purpose of generating profit - whether buy the artist themselves, its manager, a gallery or another third party) it is likely to be considered a security - whether or not the work in question is digital or physical.

Hester Peirce, an SEC commissioner and supporter of cryptocurrencies referred to by some in the industry as "Crypto Mom" -- shot out a warning to the industry when in late March 2021 she warned those selling fractions of individual NFTs should, " better be careful that you're not creating something that's an investment product, that's a security", the definition of security can be pretty broad." 

That means the insurgence of music-based NFT platforms that sell not just an NFT representative of an album or single, but also a percentage of sales/royalties generated on that music, are likely to be seen by the SEC as offering securities: The buyer is investing money, in a common enterprise, and it is the artist or its record label that is using managerial oversight to generate the royalty stream paid back to the purchaser.

Our community will vote on whether securitized fractionalization - meaning rights to a fractional part of the NFT or the profits it generates, particularly when returns are due to the efforts of others - is a feature that they want. Even if the feature is developed, each country has its own national securities laws, regulators, and interpretations on digital assets, and any offering would need to adhere to the securities law requirements of both the country the offer emanates from, and any jurisdictions where the securitized fractions are for offered purchase. 

egistration with a securities regulator is time-consuming and expensive, so any offerings of securitized tokens would occur under an exemption offered under law, such as the Offering Memorandum or Accredited Investor exemption, which both place limits on how much and who (according to factors such as net income) can participate.

The Ureeqa White Paper's one statement about their planned securitized token service states: "Complete legally compliant securitized token offerings (STOs) whereby Creator’s can sell all or part of their work," without stating what jurisdiction(s) or through which registration or exemptive means they would do so. We don't think that's right, as it may give some of those reading the whitepaper the impression that they will be able to securitize their art and offer those fractionalized securities internationally and without restriction.

How We Solve The "Digital First Sale Problem"

In order to solve the "Digital First Sale Problem," and as a condition to mint artwork on the platform, all artists will be required to waive any rights they may have in controlling or directing re-distribution of the particular copies of the artwork that they sell through the platform.

We also want to be up front and state that because US works must be fully registered with the US Copyright Office before copyright owners can legally enforce their rights against 3rd parties in their courts, our platform would have to be completely modified so that US Copyright Office registration is part of our process. But since the US Copyright Office charges a fee of $45, requires applicants to send in multiple copies of the work, takes on average 6 months to evaluate an application, and does not offer any sort of relevant APIs, we will not be launching with the ability for US artists to mint ceNFTs. The United States is a world-wide peculiarity in its "quasi-mandatory" registration system on domestic works and is one of a few, if not the only country in the world known to impose such a requirement on its own works in order for their copyright owners to not be prohibited from enforcing the copyright of the work - even though copyright subsists at the time of a work's creation, according to the Berne Convention.

The United States, in adopting a strict Berne-lite approach, does not require copyright holders of non-US works to register it with the US Copyright Office in order to launch a court action against 3rd party, but registration does grant extra benefits to copyright owners of non-US works such as a presumption of validity, eligibility for statutory damages, as well as recovery of attorney's fees. Because we are not facilitating the registration of works with the US Copyright Office upon launch, we wanted to be up front that artists of United States nationality or residency will not be able to mint works on our platform for the foreseeable future.

In line with the objective of establishing a single country of origin and avoiding the problems posed by a work having more than one, the platform would exclude from minting any artists who hold more than one nationality, and artists who habitually reside in jurisdictions other than the one they are a national of.

While these limitations are undoubtedly disappointing, we think it's a small price to pay to be able do what we want to enable - create a framework that fundamentally transforms the value of NFTs while uplifting the livelihoods of artists around the world.

Existing 'Solutions' and Our Solution

In our view, existing platforms that claim to enable artists to authenticate their artwork and monetize the copyright of the art their NFTs represent are severely deficient when it comes to adherence to international copyright and securities law, which may make it hard to enforce copyright claims in jurisidictions around the world.



Deficient Copyright Transfer Mechanisms Which Will Render Global Enforcement By Copyright Owners Of Works Challenging At Best

One platform, Mark Cuban-invested Mintable, allows artists to toggle a switch indicating whether copyright is 'transferred' with each item they wish to list for sale. Chief among the concerns with this slap-dash approach to copyright transfers is whether copyright assignment that Mintable purports to facilitate on the platform are even enforceable in all jurisdictions since no robust (or, frankly, any) copyright transfer agreement is actually signed between the parties.

And what recourse does an up and coming artist have if they become aware that a malicious actor s selling an NFT along with the purported underlying copyright to a purchaser on the platform? The platform does not ascertain the nationality and habitual residence of artists on their platform, rendering it impossible to even determine the "country of origin" of a work according to the Berne Convention. This complete lack of authentication, controls and certainty will render it difficult, if not impossible for any purchasers of "copyright" via the platform to ever be able to adequately enforce the "transferred" copyright in jurisdictions across the world.

Frankly, we think that if Mark Cuban had a lawyer on his due diligence team that truly understood the complexities posed by international copyright law with respect to digital works, and had apprised him of the extreme deficiencies and lack of acknowledgement of international copyright legal principles (particularly the Berne Convention) in the Mintable platform, he would have seen this as a SIGNIFICANT RED FLAG and instead used the phrase he often likes to throw out on Shark Tank - "I'm Out!"



Ureeqa calls itself a "Platform for Protecting, Managing, and Monetizing Creative Work," and their team is from chilly Toronto, Canada just like we are!

The project's whitepaper does not state how it intends to comply with the Berne Convention and the "country of origin" conundrum.

Ureeqa's pitch is that registration of your copyright with the US Copyright Office takes especially long, with the website stating that the office can take "over 3 months."

Instead, their whitepaper claims that their solution "records the claim as a public, immutable record on a blockchain within minutes."

Unfortunately, the website leaves out the fact that the Berne Convention protects foreign works in signatory countries (including the United States) without them having to register the work with the US Copyright Office or utilize an alternative form of registration. Registration of foreign works with the United States is only required for copyright owners who wish to establish a presumption of validity and become eligible for statutory damages and recovery of lawyer's fees in the event they do need to take a third party to court.

On the flip-side, US works (works in which, as determined by United States' strict, 'lite' implementation of the Berne Convention, the United States is a "country of origin" of) are required to be fully registered with the US Copyright Office in order for the claimant to sue third parties for infringement in the US courts - even though copyright technically subsists immediately upon a work's creation. Therefore, Ureeqa's claim to be a solution to the woes of the US Copyright Office's long wait times is disingenuous in our view because artists of US Works that wish to enforce their rights must fully register it with the US Copyright Office prior to launching court action against 3rd parties.

United States is a peculiar country in that it is the only known nation in the world that requires registration of domestic works with its copyright authority in order for the rightful owner to enforce its copyright against third parties in that country's courts. There are at least a handful of other countries that do require registration or some kind of "mandatory deposit" of certain types of works to their national library, however failure to do so may result in a fine (or theoretically in some cases, imprisonment), but does not effect the ability to enforce their copyright against third parties.

Moving to their Whitepaper, last updated in January 2021, the project claims to have three ways to protect works. The first is that artists can, "post their creation on the Ethereum blockchain through Ureeqa, within minutes. This creates an immutable and public timestamp for the creation."

The problem with this is that the Ethereum blockchain cannot contain actual files, only strings and references to content that is actually hosted elsewhere. Do these tokens create a link to the Ureeqa website which is where the metadata and representative image file is hosted? What if there is a hack, a takedown notice, or the image or entire server goes down? And doesn't that defeat the purpose of using the blockchain and its decentralized features in the first place for the purpose of copyright authentication, protection and monetization?

And even if that image file does happen to be hosted on the Inter-Planetary FIle System as opposed to a traditional server, it is a misconception that once files are put on its node on the IPFS it is therefore permanent.

Most current NFT platforms do offer the ability to store the image file in IPFS, for example Foundation, which uses IPFS to mint all tokens, and platforms such as Mintable that offer it as an add-on feature for artists who request it. In all such cases, the transaction on the blockchain contains an hyperlink to the file as hosted on IPFS - typically the node that is operated and run by the NFT platform.

As long as the images remain on that node, it should be accessible throughout the world through use of the decentralized distribution IPFS provides.

However, that means that if the NFT Platform's IPFS node or its content goes down, there is no way to access the image on IPFS - the link becomes dead.

Particularly, if an NFT Platform receives a DMCA notice, they would have to remove the image both from their world-wide-wide https listing of the work and from their IPFS node, rendering users with no way of determining what piece of art the NFT is attached to anymore. Most NFT Platforms that use IPFS also "pin" the content to the IPFS using a service such as Pinata such that Pinata's note generates a duplicate link to the image that wouldn't go down if the first IPFS link does. The problem with that is that pinning services are also subject to the DMCA: Pinata on its website states that it follows the DMCA and "removes or disable access to the alleged content that is infringing content" per DMCA notices they receive that comply with DMCA requirements.

The DMCA applies to any NFT Platform that uses or offers the use of IPFS to host the image of the artwork that underlies the NFT - the offer is illusory as doing so does not provide true or permanence, particular when a DMCA notice is involved and the IPFS node the NFT Platform is offering to upload to is controlled by the NFT Platform, as that would be subject to the DMCA takedown requirements just the same as infringing material on any non-IPFS internet servers the NFT Platform controls.

Ureeqa also has what they call a "Protected Collection" in which a network of "certified validators" would be able to "validate" both the point in time the Creator's work was created, and that it is the Creator's unique creatin. "In a gig-like fashion (think Uber), Validators will be notified of a submission and the first certified Validator to accept the notification gets the work."

Thirdly, "creative work in the Premium Protected Collection will also have the support of Protectors. Protectors, in a gig-like fashion, will work to find unauthorized use of a Creator’s work and notify the Creator. Creators can use the evidence provided by Protectors and the evidence of validation to form a package of proof against infringing parties. Ureeqa will provide the infrastructure for Creators to issue demand letters, collect payments, and otherwise remedy situations with infringing parties."

Creators would also be able to manage their works and monetize their works through licensing, sell/transfer of ownership, or a "complete legally compliant securitized token offerings (STOs) whereby Creators can sell all or part of their work."

In our view, there are a number of significant issues with Ureeqa's plan. Artists that want their work to go into the "Premium Collection" must first submit it to Ureeqa, which will then allow users called "Certified Validators" to authenticate the work. For each work, the first certified Validator to accept the notification gets the work.

Before we dissect the problems with this proposed Certified Validator model, let's post exactly what their whitepaper say:

"Validators will have a fixed period to complete the validation (e.g. 7 days). Traditional registration agencies have average processing times of 4 to 7 months."

"Once the validation work is completed and submitted by the Validator, the community will approve or reject the Validator’s work through a consensus mechanism. All certified and activated Validators can vote to agree / disagree with the Validator’s recommendation. Once the recommendation is approved, the main Validator gets the bounty of URQA tokens, and the Validators who voted will receive a smaller bounty in the form of URQA tokens. Validations rejected by the community will be reviewed by Ureeqa and the Validator may be penalized."

"Each Validator will undergo screening and training prior to being certified and activated on the Ureeqa system. After certification, Validators will receive URQA tokens as a reward. These tokens will be locked as a security deposit. When the Validator completes their first validation, this security deposit is unlocked. If the security deposit is withdrawn, the Validator will lose their status as a certified Validator."

"Validators will also be assigned a Ureeqa Validator Rating (UV Rating) based on the quality of their work as a Validator. An algorithm will assign scores to Validators which will build their UV Rating. Payments for Validators will be executed using a smart contract to Validators’ connected wallets."

First, Ureeqa does not state whether or not they will permit derivative works on their platform, and does not indicate whether it will use any form of image recognition algorithms to detect derivative works. That's important because under copyright laws of many countries, including the United States, derivative works typically cannot be reproduced and commercialized (unless determined to be fair use, a work under a similar exemption, or the copyright owner has granted a licence for a party or parties do so).

Further, how could merely one validator, whether they underwent "screening and training" or are, let's say, full blown copyright law scholars, be able to determine whether a work was original or not? Unless that person possesses knowledge of all digital art that has existed in the past, the confirmatory consensus mechanism that confirms the one validator's determination is essentially worthless in our view.

Ureeqa generates revenue by taking in no less than EIGHT different types of fees:

❌ One-time fees per creation posted on the Ethereum blockchain.
❌ One-time fees per creation validated by Validators.
❌ Recurring revenue for regular monitoring by Protectors.
❌ One-time fees for supporting Creators to issue demand letters, collect payments, and otherwise remedy situations with infringing parties.
❌ Ureeqa will also collect a percentage of fees collected by Creators from infringing parties. 
❌ Transaction fees for transactions that occur within the Premium Protected Collection.
❌ Ureeqa will collect a percentage of fees that Creators collect from infringing parties.
❌ Recurring revenue from Creator memberships. 

By their whitepaper's own calculations, Creator's must pay $20 to stake the creation on the blockchain and $30 for "validation creation." More frequent filers can instead pay $99 for an annual membership, which reduces the staking cost to $10 per creation and $15 each for "validation creation."

As mentioned before, Ureeqa has not communicated how they intend to comply with international copyright laws, particularly the intricacies of the Berne Convention (or whether they will facilitate arbitrations compliant with the New York Convention). The project does not appear to restrict the nationalities, residencies, or even types of artistic works that they will accept to be authenticated and sold on the platform, calling into question for us just how Berne-compliant and internationally enforceable the "copyright" that Ureeqa establishes for works actually is.

The project's URQA token is built on the Ethereum blockchain, which is notorious for high gas prices. If gas is required to mint, authenticate or conduct other activities with the NFT or its underlying artwork, it could be a very expensive affair for those who produce art regularly.

Last, Ureeqa's token split structure, as outlined in their Whitepaper is concerning to us. A whopping 27% of the total supply of all URQA goes to private sales, with only a tiny 1.5% for exchange liquidity. We invite you to compare their token split structure with ours.


CXIP Labs is an initiative by US lawyer Jeff Gluck that calls itself, "the first NFT copyright registration platform." According to its website, CXIP "registers NFTs with the U.S. Copyright Office creating legally enforceable rights for artists." The website also states, under the headline, "No Expensive Lawyers," the following: "Submit a copyright application on CXIP and get your NFT certified in less than 5 minutes."

The problem? It takes the US Copyright Office on average 6 months to evaluate, and subject to their satisfaction, issue a registration for an artwork. Filing an application for a registration with the US Copyright Office costs $45 for works with a single author and $65 for all other filings. Curiously, none of this pertinent information is mentioned on CXIP's website, and to a layperson the messaging found on it may suggest that their work can be uploaded, certified, and registered with the US Copyright Office in just 5 minutes.

The most concerning aspect of CXIP's solution? Their promise of having an artist's NFT (or more accurately, the art work underlying it), "certified in less than 5 minutes." This results in CXIP generating a certificate with a CXIP stamp that the user can then take and use as evidence of the work's authenticity.

The only problem?

None of the works that CXIP claims to have "certified," including the ones in the two certificates published on the CXIP (one called "Untitled" by artist Ignored Prayers, and the other "Untitled (Ship of Fools)"by Lucien Smith, appear in searches of the US Copyright Office.

When we asked what sort of certification processes could be undertaken in such little time that it could determine that "THIS WORK IS UNIQUE," as each certificate says, Gluck told us that, "the platform processes and submits copyright applications, along with other proprietary methods of certification that form the basis of our protocol."

Most concerning is that a work on Nifty Gateway, called "Anticipation Version 1" by Futura 2000, prominently states in its description that, "This work has been registered on the digital copyright registration platform CXIP. CXIP is the world's first protocol to register NFTs with the copyright office and certify authenticity. CXIP protects artwork and creates a premium certified NFT collectible that collector's [sic] can feel safe buying."

That means that these certificates are issued after an unknown, or completely lacking, means of "authentication" or "certification" that only takes 5 minutes to make a determination, and PRIOR to the work being evaluated and registered by the US Government.

But unless you were an attorney, you might think after reading that paragraph that Futura 2000's artwork has already been fully registered with the US Copyright Office, when in reality only the filing of the application for registration would have happened and full registration by the US Copyright Office, subject to their review, would be forthcoming.

The stamp on the certificates features a giant "©" symbol, embossed with the words "Tokenized Intellectual Property" and "CXIP."

It is unclear what, if any, particular authentication processes CXIP Labs or Gluck have set up before a certificate with a stamp is issued for a work or how it determinesits originality - let alone what happens if their proprietary certification method erroneously neglects to prevent an unauthorized derivative work from being certified.



aiRight, by Oraichain, allows users to produce AI-generated visual art. Oraichain's oracle then checks to see whether that piece of work is unique and then mints the token both on-chain (as BEP20 or ERC720) and "issues the copyright" for the work. They plan to eventually have a marketplace where people could buy and sell the AI-generated works, as well as integrate directly with movie and image editing software.

aiRight does not provide information as to how they use the oracle to determine the originality of the work, or how they "issue the copyright" in the work. It also does not address how it interfaces with international copyright law, global enforcement of those rights, or securities law in the planned marketplace permits the "fractionalization" of works.

While aiRight provides an interesting use case for ai-generated art, the utility for most digital, visual artists in the NFT community is slim.

Our Stretch Goal •
Unlocked at $4.20M Market Cap

HUP.MARKET Token Launchpad
For Socially Conscious Projects & Crypto Hunters

• 🧨 🚀 💎 •

We think we're doing something special by combining social consciousness with an unprecedented level of transparency and openness never before seen in the world of blockchain-based token projects, and we know there are teams out there just like us who want to demonstrate to prospective project participants just how legitimate they are.

As a condition of launching a token on our Launchpad, projects must provide a dated roadmap with a length of 6-months or longer, demonstrate that the project features participant-protective tokenomics and contract language, demonstrate the bonafide socially conscious or charitable activities that the project aims to facilitate, disclose ("self-dox") the identity of their team leadership to Token Launchpad community members, and commission and publish two independent code audits from industry-recognized auditors prior to the project's tokens being made available.

We review all audits prior to a project's launch on the platform, and won't list projects that we believe have unaddressed critical deficiences or functions that could pose a risk to the project's ability to ensure a continued and demonstrated commitment to openness,  transparency, and social consciousness - the core tenets of $HUP that we're told makes our project and our community - made up of individuals just like you - so special!

To recap, we only list projects that:

☑️ facilitate a socially conscious or charitable mission
☑️ have participant-protective tokenomics and mechanisms in place
☑️ self-dox their leadership team
☑️ provide a roadmap of at least 6 months into the future
☑️ commission 2 audits of their smart contract by industry-recognized code auditors

…and both the the project's leadership team as well as the corporate entity of the project may be subject to a due diligence review by our compliance team.

Leadership & Advisory Team

Founder, President & Chief Capybara

In Grade 11 he by happenstance decided to take the "Law" course offered by his high school. And from that point on Harrison never looked back.

After completing his undergraduate Bachelor of Arts degree at the University of Guelph majoring in Criminal Justice and Public Policy, Harrison was accepted into Osgoode Hall Law School, where he took courses in everything from Human Rights, to Globalization, to Torts, and Copyright (that one came in handy!)

After being called to the bar in Ontario in 2018, Harrison took a relatively big risk: he decided to forego the usual path of starting out as an "associate" and making his way up to "partner" at some 80 hour a week law firm and instead decided to rent some office space and start his own law firm assisting companies in Canada's highly-regulated cannabis sector.  Since then he's assisted over 500 clients, and has helped set up dozens of authorized cannabis retail stores for clients across the Greater Toronto Area in Toronto, Canada.

Harrison is also Co-Founder and Partner at Alan Aldous, a digital marketing and public relations agency that provides kick-ass results for companies in legal cannabis and psychedelics markets.

At heart, Harrison is a creator. He loves making music and playing around with his long-treasured Korg MSB2000 synthesizer, and in the past he co-founded electronic dance music (EDM) / trap record label Dirty Duck Audio, where he co-wrote a Soulja Boy track, facilitated  synch placements in national ads and TV shows, and led the charge in promoting and monetizing the label's entire catalogue - resulting in sizeable royalties being collected and rewarded to artists who had never been compensated for their work to that extent before.

Dirty Duck Audio was subsequently acquired by Create Music Group, which Inc. Magazine just named the 2nd Fastest Growing Company in America on its Inc. 5000 List.

Harrison's LinkedIn profile can be found here.

Chief Technology Officer, Head of Product

As our Chief Technology Officer and Head of Product, Donna oversees all product-related development, with an emphasis on technical systems and infrastructure. Donna will oversee the development of our community governance framework as well as our NFT Platform and (if we reach our stretch goal) our Token Launchpad.

Donna is the Founder and CEO of royalty, the app that lets Canadians earn money for their data. We share her vision for putting power back in the hands of the people.

Donna has self-taught herself more  languages - we're talking both speaking and coding - than can be measured on both hands. In other words, she might be a genius. (Our words, not hers).

Donna's LinkedIn profile can be found here.

Regulatory Compliance Expert on Securities Law, Corporate Governance, Privacy and KYC/AML matters

Jack completed his Masters in Law (LL.M.) in 2012 at the University of Toronto, and since 2013 has instructed a number of courses at York University in Toronto. For more than 6 years he has also served as Adjunct Faculty Professor, teaching corporate governance matters to masters and graduate students.

Since 2003, Jack has offered regulatory compliance services through Black Swan Diagnostics Inc., and is a highly sought after advisor in the blockchain and cryptocurrency space. We're so proud to have him on board, because our mission to develop an NFT platform with international compliance at the forefront is going to take all the regulatory compliance assistance it can get.

Jack's LinkedIn profile can be found here.

Growth & Blockchain Strategist

As a trusted business, thought leader and strategic advisor, Conston has advised dozens of initiatives in the blockchain space through all aspects of the typical project life-cycle.

Conston also has vast experience with developing marketing campaigns for blockchain projects, particularly token launches that easily stretch into the 6-digits.

Conston's LinkedIn profile can be found here.

A message from our Chief Capybara

Dear $HUP Family! (Click To Read Letter)

My name is Harrison Jordan, I have been in love with capybaras since the very first time I discovered them, I live in Toronto, Canada (yes, where two capybaras escaped a zoo for more than a month) and I absolutely hate rug pulls!

 I thought I would take the time to personally introduce myself. Not many leadership teams of token-based blockchain projects self-dox themselves, and I wanted to lead by example and be as up-front and transparent as possible. I invite you to visit my personal LinkedIn profile as well as my personal Facebook page.

There's just something about the Capybara: How chill they are with pretty much every animal in the animal kingdom, yes, even those pesky pelicans that sometimes try to fit an entire baby capybara in their mouths (What's gives, man?).

Capybaras are rarely ruffled by a challenge, and their open and friendly nature make them approachable to a diverse array of animals from across the eco-system. And while appearing docile, capybaras are extremely protective of their own, doing what they can to sustain their tight-held community.

As coincidence would have it, those are also values that underpin the foundation of $HUP and the HUP.LIFE Eco-System.

(By the way, before we go any further - and I hate to do this - but I'm required to provide a standard disclaimer that this is not a professional opinion nor guarantee concerning the legality or regulatory compliance of $HUP, the HUP.LIFE Eco-System, the HUP.MARKET, or any of our other platforms. In addition, any information on this website does not constitute legal advice, I am not your lawyer, nor is this disclaimer meant to provide any form of legal opinion or other. It is your responsibility to read the Footer on this page for the Legal Disclaimer and Risk Disclosure, always obtain your own independent legal counsel and conduct your own independent research.)

I created the $HUP token and the HUP.LIFE eco-system because I envisioned the ability for blockchain technology to put power back in the hands of individuals, democratize decision-making and bring diverse perspectives from around the world together - no matter how much money an individual has in their pocket.

That's why I set out to combine the best tokenomics you've probably never seen, featuring strong community governance and automatic distribution of a percentage of each transaction to a charity wallet for capybara-related charitable organizations, such as sanctuaries and organizations that seek to guard against the over-hunting of the animal that has caused population challenges in various regions - all while allowing participants to connect and have fun with each other.

As Chief Capybara I am intimately immersed with all aspects of the project, from developing the tokenomics (with many thanks to existing projects like Masterball for inspiration!) to designing and meticulously tweaking this very landing page until it had a UI that I would be impressed with myself if I was a first time visitor, to personally answering support requests from the community at all hours of the day. Yes, there are some nights I hardly get any sleep, but I'm fuelled by keeping busy and making my mark on the world in a positive way (and capybara gifs).

But rest assured, HUP.LIFE's Eco-System is a community-driven project: $HUP is YOUR token. We are fair launching on PancakeSwap with no pre-sale whatsoever and via a time-locked DXLock with no ability for us to withdraw liquidity in the future.  Five percent of the Total Supply of $HUP is reserved for Airdrops & Bounties to community members of token projects that share our values, and every single holder of $HUP is entitled to vote on important community governance matters, including which capybara-related charitable organizations are lucky enough to receive the funds accumulated in the charity wallet each and every calendar month.

That's right: no matter how much $HUP someone holds in their wallet, they will get a vote - and on all other matters that go to the HUP.LIFE community for a community governance vote. That's our novel 1 Wallet, 1 Vote Community Governance model that brings true democratic decision-making power to the community's members, and doesn't require the minting or tracking of a separate but related governance token.

That's just SOME of what we have planned for the community. And we know that tons of amazing ideas will come from within the community - and we are ALWAYS open to suggestions.

We are officially commissioning code audits from two independent, industry-recognized smart contract auditors. Once the audits are completed and their determinations provided, the team will carefully consider changes to permissions and functions in the code - if any are recommended in either of the audit reports  - that could be implemented to further propel community confidence.

I will be up-front and transparent in stating that yes, we do indeed have a Leadership & Advisor wallet to compensate team members and strategic advisors, while it is only 10% of the Total Supply, tokens are locked and not fully released to the wallet for an entire year., and We will we'll use the funds to retain some of the blockchain industry's best talent as full-time personnel to help rapidly and strategically grow the project, ensure the continued longevity and utility of the $HUP token and strengthen community governance at every step of the way. Plus, it will help us achieve our ambitious goal of bringing the HUP.LIFE Eco-System to life with ZERO outside funding, private placements, "capital raises", or other traditional fundraising mechanisms We want to ensure the long-term sustainability of the project which is built on a foundation of transparency and openness, as well as authentic, democratizing community governance.

Any distributions from the Leadership & Advisor wallet that are, at that time, in excess of the equivalent of $1,000 USD, will be publicly disclosed on our website and we will also disclose the team member or advisor that the funds were distributed to.

Please note that we respect the wishes of the developer of the smart contract that their full identity not be revealed. Nevertheless, In the spirit of full transparency, the entire code will be posted to our Github, we are disclosing with their consent their Internet pseudonym, ameagari (by the way, we loved working with them!). They are an experienced coder with more than 5 years experience and exceeded our expectations. Please note that they do not have any role in the Leadership of this project nor access to any of the private keys of the team-managed wallets, with the exception of the deployer address. We will disclose all developers or development companies that we work with going forward.

What I'm most personally excited about is HUP.MARKET, our planned NFT Marketplace & Token Launchpad for Socially Conscious Visual Artists and Token Projects. While we provide more details about it elsewhere on this page, a full whitepaper for HUP.MARKET is forthcoming to fully understand all platform mechanics at play.

P.S.: Since 2% of every transaction is automatically sent to HUP.LIFE's charity wallet for later distribution to beneficiary organizations through monthly 1 Wallet, 1 Vote Community Governance Votes, we DO NOT have an official charity wallet that we manually request donations be sent to. However, we want to be able to share with our community members the (verified) wallet addresses of capybara-related charitable causes in case community members wish to donate additional funds. Once wallet addresses are verified from capybara-related charitable organizations, we will create a standalone page, to be linked here.

P.P.S.: If you have any questions, require assistance, or just want to be sent a nice wholesome capybara gif, please text us at 417-HUP-IT-UP or 417-487-4887. I may even personally answer your enquiry!

Signature - READS 'HARRISON'

Probably The Best Tokenomics
You've Never Seen 🥇

See how we stack up against any of your favourite meme, animal or charity projects.

It's not even close.

Table Image
1 Wallet, 1 Vote Community Governance
Two Official Audits
No Presale Fair Launch
Auto Rewards Every Transaction
Auto-Charity to Capybara Causes Every Transaction
Anti-Whale Dumping Mechanisms
Exclusive Rewards For Monthly Holders 
High-Yield Staking
NFT Platform
Token Launchpad
Self-Doxxed Leadership

This table uses publicly available information and HUP.LIFE makes no warranties or guarantees as to the accuracy of the information provided. If you have any information that would help ensure this table is accurate, please reach out to us.

Join socially conscious artists, project teams, and capybara-lovers around the world.

We'll add you to our list to receive future announcements. If you have any questions or think there's any way we can collaborate, do not hesitate to reach out.

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The materials attached provided by HUP.LIFE (or the “Company”) does not purport to be all-inclusive or to contain all information that a reader may need to investigate the Company. The information contained herein is subject to amendment, addition, and updating. No one should rely on the contents of this presentation being either directly or indirectly, a promise, forecast, guarantee, or assurance. These materials are merely for preliminary discussion and may not be relied upon for any purpose. No representation or warranty, express or implied, is made as to the fairness, accuracy, or completeness of the information contained herein. The past performance information contained herein is not indicative of future results and there can be no assurance that the Company will achieve comparable results or that the Company will be able to implement its investment strategy or achieve any investment objective.

No securities commission or securities regulatory authority has reviewed, passed upon, or endorsed the accuracy or adequacy of this document. Any representation to the contrary is unlawful and is expressly disclaimed by the Company.

This document is not, and under no circumstances is to be construed as a prospectus, a public offering or an offering memorandum as defined under applicable securities legislation anywhere in Canada, the United States, or in any other jurisdiction. The securities have not been and will not be registered under the Ontario Securities Act (“Act”), as amended, or any state securities laws and may not be offered or sold in the US and/or Ontario except in transactions that are exempt from registration requirements of such laws. Sales of securities can only be made in accordance with applicable securities law.


The information, data and material provided on this website, and on media accounts and other internet postings (the "Material") do not constitute investment, financial, trading or any other manner of advice, and you should not treat any of the Material or any other communication by HUP.LIFE or its representatives as such. HUP.LIFE does not recommend that any cryptocurrency should be bought, sold, or held by you. HUP.LIFE INTERNATIONAL LIMITED is a federally incorporated company under the laws of Canada. It is not a registered charity under the laws of Canada or any other nation and as such and you will not receive a donation tax credit or receipt of any kind for any contributions. Always conduct your own due diligence and consult your financial advisor before making any investment decisions. By buying and selling $HUP or using the HUP.LIFE platform or its services, you agree that you are not purchasing a security, investment or other investment contract, or any shares or any interest in the HUP.LIFE platform and services, HUP.LIFE INTERNATIONAL LIMITED or any of its affiliates, and you agree to indemnify and hold harmless HUP.LIFE INTERNATIONAL LIMITED and its principals and agents for any legal claims, including but not limited to any damages, taxes, or other liabilities incurred whatsoever by you or any third-parties. You also agree that HUP.LIFE is providing the token on an "as is" basis and is not required to provide any support or services and you should have no expectation of such in any form from HUP.LIFE and its team and principals. Although $HUP is an experimental utility and philanthropic token meant for the purpose of social experiment and charitable giving and is not a security, the team strongly recommends that United States and Canadian persons do not purchase it because the team cannot ensure compliance with their respective applicable laws. Always make sure that you are in compliance with your local laws and regulations before you make any purchase. HUP.LIFE will strive to ensure accuracy of information listed on this website although it will not hold any responsibility for any missing or wrong information.

You understand that you are using any and all information available here at your own risk. You should take adequate steps to verify the accuracy and completeness of any information on the website. All figures in United States Dollars unless explicitly stated otherwise.

RISK DISCLOSURE - Please note there are always inherent risks and dangers associated with digital currencies, altcoins, smart contracts, and other blockchain-related projects involving the use of tokens and/or liquidity. Please use $HUP, HUP.LIFE and any other platforms provided by HUP.LIFE INTERNATIONAL LIMITED at your own risk. HUP.LIFE INTERNATIONAL LIMITED  is not a registered broker, analyst or investment advisor with any government. All Material is provided solely for informational and educational purposes. All information contained herein should be independently verified and confirmed. We do not accept any liability for any loss or damage whatsoever caused in reliance upon such information or services. Please be aware of the risks involved with any buying and selling of digital currency in any financial market. You should always consult a qualified financial advisor before making any investment decisions. Do not trade with money you cannot afford to lose.

HUP.MARKET User Eligibility

*Artist Eligibility: In order to access or use any of the services services we offer to artist users, including minting and selling art created by you, you must be an individual and (1) hold citizenship or are a national of one of the following jurisdictions, and (2) not hold citizenship of any other jurisdiction, whether listed or not. At this time, Artists can only mint works that they created while located in their country of citizenship.

Non-Artist User Eligibility: In order to access or use any of the services we offer to non-artist users, including browsing our platform or buying or re-selling ceNFTS or copyright licences, you must hold citizenship with either the jurisdiction of the United States or a jurisdiction listed below, and can only access our services while you are located within one of these jurisdictions. 

NOTE: Individuals who hold citizenship with or are physically located in the United states are permitted to access our non-artist user services but are prohibited from accessing or using any of our Artist services.

Afghanistan, Albania, Algeria, Argentina, Armenia, Australia, Austria, Azerbaijan, Bharain, Barbados, Belgium, Belize, Benin, Bosnia and Herzegovina, Botswana, Cabo Verde, Canada, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Crotaia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Finland, France, Gabon, Georgia, Germany, Ghana, Greece, Guatemala, Honduras, Hungary, India, Indonesia, Ireland, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kyrgyzstan, Latvia, Liechtenstein, Lithuania, Luxembourg, Madagascar, Malaysia, Mali, Malta, Mexico, Monaco, Mongolia, Montenegro, Morocco, Netherlands, New Zealand, Nicaragua, Nigeria, North Macedonia, Oman, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Korea, Republic of Moldova, Romania, San Marino, Senegal, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Tajikistan, Trinidad and Tobago, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan.

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